BE NUTS. BE DONUTS

Fast Facts

Year Established: 2014
Margin: 15%
Locations: 21
Countries: 2
Continents: Europe
Offices: 1
Employees: 45
Website: www.donuterie.ro
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We are a sweet business that opened the first Donuterie store in 2014 and in June 2015 we opened our first store in Cluj-Napoca where we were  overwhelmed by the enthusiasm people welcomed us with in their city. By the end of 2017 we had a total of 18 stores opened all over Romania with a new store preparing its opening in Le Mans, France.

Donuterie is a place for friends and their craziness; it’s the dessert next to the coffee, the good part of a beginning, middle and end of the day, the reason for posting, Instagramming, snapping and  getting that perfect selfie. Donuterie donuts are just like you: eager to grow, ambitious for more cream, and ready to rumble! Donuterie – be nuts, be donuts!

MISSION
Our mission is to serve fun donut recipes and combine it with a refreshing brand environment.
VISION
We want to be part of the effervescent and ever changing life of young people and youngsters
everywhere.
PURPOSE
Our purpose is to deliver a dose of feel-good happiness with every bite.

"After visiting Cluj and meeting the Salad Box team, and tasting the food, I was confident this business model and product would thrive in Ireland. Becoming Master Franchiser for Ireland is a great responsibility, but the Salad Box team have been great and reliable partners helping us overcome the challenges. The future for the Salad Box brand in Ireland looks very strong with consistent openings expected with both current and new franchisee partners."

Mike Kelly DirectorHedgehunter Ltd

“Having provided consulting and management services to companies wishing to expand their business across borders for more than 10 years, I can surely say that when presented with a business opportunity, I can immediately evaluate its potential. That’s why when one of my employees showed me Salad Box and it’s phenomenal growth – I knew I have to fly to Romania and talk with these guys. From that first talk, we began a strategic partnership growing Salad Box in the UK and Scandinavia.”

Kent MosbechDirector, Green UK Scandi Ltd